For roofing company owners
A business coach for roofers who's still a roofer.
I've run Colorado Roofing and Remodeling in the Denver area since 2011. I coach roofing company owners on the business side: what to charge, what each job really made, how to keep cash through the slow months, and how to build crews that don't need you on every roof.
Sound familiar?
Roofing has its own ways of eating your profit.
The work is seasonal, the jobs are short, material prices move and every homeowner is getting three bids. Those are the problems we work on.
Busy summers, broke winters
Revenue swings with the weather, and the cash from a good summer is gone by February. We plan cash and crews around the seasons instead of reacting to them.
Pricing by the square and hoping
A per-square number that "feels right" hides steep pitches, extra layers, decking and disposal. We build prices from your real costs, overhead and profit.
Crews that only work when you're there
If every roof needs you on it, you can't sell, estimate or run the company. We write down your standards and develop a crew lead who can run the job.
Estimates that go quiet
Homeowners collect three bids and go silent. A clear written price, honest payment terms and a real follow-up system close more of them.
How I run my own company
Rules most roofers think are impossible.
Every customer gets an exact written price before any work starts. We take no deposit and no progress payments. The customer pays when the roof is finished, it has passed inspection and they're satisfied.
That only works if you know your numbers cold, and it's a big reason homeowners choose us. When I coach, I'm teaching the same system I run every week.
Why I don't take depositsWhat coaching covers
Four areas, in order.
Numbers. Job costing on every roof, so you know what each one made within a week of finishing it, and a simple weekly look at cash.
Pricing. Prices built from materials, fully loaded labor, disposal, overhead and profit. Margin, not markup. A price you can defend when the homeowner shows you a cheaper bid.
Sales. Clear written estimates, honest payment terms and a follow-up schedule that runs while you're on a roof.
Crew. Written standards for every job, a crew lead who can run it, and pay tied to the results you care about.
Not a roofer? The same problems show up in every residential trade. See how coaching works, or read about coaching for remodelers.
Talk to a roofer who coaches.
You'll get a straight answer on whether coaching makes sense for your company right now.